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Audit Instagram creators with AI agents

Score Instagram creators in about 30 seconds. We pull recent feed posts and reels, sample followers for bot detection, and return a structured 0–100 score with red flags — before you sign a sponsorship deal.

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100

Four sub-scores. One verdict.

Each Instagram audit returns four weighted sub-scores that combine into a 0–100 composite and an S/A/B/C tier.

Reach

40% weight

Follower count, median reel views, and engagement per impression. Reach reflects actual eyes on content, not just account size.

Audience

30% weight

Follower authenticity, account age vs growth pattern, and bot detection on a follower sample. Filters out boosted accounts.

Content

20% weight

Niche concentration across recent posts. Travel, fitness, fashion specialists outscore lifestyle generalists for relevant brand fit.

Conversion

10% weight

Story CTAs, swipe-ups, bio link clicks, and brand mention cadence — the signals that move follower attention to action.

Red flags we surface for Instagram creators

Engagement rate collapses against follower count
Sampled followers appear automated
Sudden follower bumps without engagement growth
Story-to-feed ratio reads as promotional

How it works

From Instagram handle to verdict in 30 seconds

Three steps, one API call, no SDK to install.

Step 01

Paste a Instagram handle or link

Drop a creator's Instagram profile URL or @handle in the dashboard — or hit /api/score from your agent.

Step 02

We pull posts and followers

100 recent posts, a sample of followers, and an LLM pass over both — bot detection, niche focus, brand mentions, and red flags.

Step 03

Return a structured 0–100 score

Four sub-scores (reach, audience, content, conversion), red flags, suggested CPM, and a shareable report URL. Same JSON shape as every other platform.

Who it's for

Built for Instagram sponsorship workflows

Used by brand teams, agencies, and AI agents to vet creators before money changes hands.

DTC brand teams

Vet Instagram creators before negotiating CPM. Skip the 100K accounts with 500 likes per post — they're hurting your campaign ROI.

Agencies running Instagram-first campaigns

Batch-score creator lists, filter to authentic audiences, and route the rest to a rejection email.

AI agents

Same JSON shape as every other platform. Drop into your agent of choice with no SDK changes.

FAQ

Instagram audits, answered

We pull recent feed posts and reels plus a follower sample, run an LLM analysis over engagement and audience signals, and compute four weighted sub-scores (Reach 40%, Audience 30%, Content 20%, Conversion 10%). Composite rounds to 0–100 and maps to a tier S/A/B/C.

Yes. We sample followers per audit and score authenticity using account age, posting cadence, follower-to-following ratios, and engagement patterns. Sudden follower spikes inconsistent with engagement growth are surfaced as a red flag.

Each audit hits the platform live, so the data is as fresh as Instagram allows. Reports cache by creator ID for 24 hours — anyone auditing the same handle within that window gets the cached report for free.

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